In this collection my focus was a nude for everyone and offering a wide range of skintone inclusion. To achieve this I looked at supporting trends in the beauty industry like monochromatic and minimal styling. As well as trends in the design industry like minimal and simplistic packaging with a sense of softness from rounded, smooth, and matte elements.
When assembling a moodboard for this collection I looked at companies embracing the nude trend as well as inspiring imagery. Then also focused on specific packaging and campaigns already on the market for some inspiration.
To better understand this collection’s intended market I developed a persona. For this product line the guest would look something like Ava, a 23 year old Paralegal from St. Louis MO who is established and has more to spend on products she likes.
- Spending time with boyfriend
- Prefers a more classic look
- Seeks quality basics
- Capsule wardrobe with a stylish flair
- Bare Minerals
When sketching packaging I wanted to convey the collections minimal and soft aesthetic using rounded edges and simple shapes. I decided to use matte plastic in monochromatic colors to highlight the different nude tones as the center of the collection. I developed a foundation, concealer, face palette, and eyeshadow palette. To keep the collection inclusive to a wide range of skins tones the foundation and concealer would be offered in 40 different shades, a competitive number based on other manufacturers offerings, with the color of the packaging reflecting the color of the product inside.The face and eyeshadow palette would come in 3 different color ways, light, medium, and deep. With this I intended to offer a palette perfectly suited to highlight different skin tones and eliminate having to purchase a palette with shades you can’t use.